You may or may not be aware that if you want your blog, online business, or even brick and mortar business to receive an increase in traffic and/or customers, you need to have some sort of visual representation. One of the best ways to do this is by using Pinterest.
Pinterest is basically a website where you can bookmark or “pin” images of things that interest you. You get to create “boards” where you can place your pins. You can create several boards where each one represents a particular subject or topic. The best feature about pinning images or videos is that if a visitor clicks on that video or image it will take them directly to your site only. Another great feature is that people generally like to look at pictures rather than read a bunch of text. Therefore, the more physically appealing your picture is, the better the chance that the person will click on your picture and go directly to your website and make a purchase or use your services. Please see the video below describing in more detail what Pinterest is all about:
Benefits of Using Pinterest as a Marketing Tool
If you want to further promote your business, using Pinterest has some advantages over other social media forms such as:
1. A great source of referral traffic. Pinterest has the advantage over other social media in that the shared content has a much longer lifespan. You can pin something on a board today, and if visitors like your pin they can each re-pin it to their perspective boards so their friends can see it and so on.
2. Very popular with the search engines, like Google. As long as your pins and boards are properly keyword-ed, they will rank high in the search engines. High ranking will attract more traffic to your website or blog.
3. A great source of inspiration for new ideas. Following boards of other people who have similar interests can often help you come up with new ideas or topics for your blog or website.
4. Greatly reduces marketing and advertising costs. Setting up a Pinterest account is free. Therefore, it makes sense to use Pinterest to advertise and generate traffic to your business especially if you have little or no money to spend on advertising.
I currently use Pinterest as a means of drawing traffic to my blog and other business opportunities. Although I have yet to succeed in getting any sales as a result of using Pinterest, I know that mastering the use of Pinterest is still a work in progress :-). However, you cannot ever master Pinterest if you do not begin with setting up an account and get the feel of setting up boards and pinning images that interest you. I think Pinterest is a great tool for businesses to use because it allows you to utilize images and videos as visual aids for promoting the business. The more visual your business is to the public, the better chance it will attract visitors and make money.
It is my sincere wish that I have encouraged you to give Pinterest a try. Here is a snapshot of what my Pinterest account looks like:
If you have any questions or comments, please feel to leave them below. Have a wonderful day, and happy pinning!