In the book, [easyazon_link identifier=”0887307280″ locale=”US” tag=”earweaforyouf-20″]The E-Myth Revisited:Why Most Small Businesses Don’t Work and What To Do About It,[/easyazon_link] by Michael E. Gerber, he talks about how many small business owners make the mistake of working IN their businesses rather than ON their businesses. In other words, most of their focus is on the day to day operation of the business rather than focusing on what needs to be done to increase business as well as how to consistently produce the same quality of service their customers expect. Read my review of Mr. Gerber’s book on how business owners can make the transition from working IN the business to ON the business to achieve overall success. (This is the second post of three parts.)